About
Millsapps, Ballinger & Associates (MB&A) is a technology company founded in 2011 by Joshua Millsapps and Erik Ballinger with the idea that driving outcomes for customers is paramount. Over a decade later, that has not changed. We empower our customers to collect, manage, and understand their data as it flows through operational processes inside and outside their organization. Our team of experts bring the experience of large consulting organizations, with the agility of an agile software development team, to our customers.
As MB&A has evolved, we have stayed true to our beliefs and our core mission. We deliver outcomes.
Leadership
Joshua Millsapps
Founder, Chief Executive Officer
Josh has spent more than 20 years working in management and technology consulting. Prior to MB&A he was a partner at Ironbridge and the founder of Response Consulting. He spends most days working with teams building the world’s greatest data collection and evaluation suite and building a world class organization capable of scaling to deliver it.
Alex Morrison
Chief Operating Officer
Alex brings more than 25 years of experience in operations, growth, and strategic partnerships in the telecommunications, media, education and workforce segments. Prior to MB&A, he was President of CAEL and SVP of Strategic Partnerships at Strada Education. Alex oversees MB&A’s operational and business development teams.
News
Salesforce’s Winter Release 26’: For the Admins and Developers
While much of the recent buzz has focused on AI, a closer look at the Winter release reveals that the most significant, immediate benefits are squarely aimed at the people building and maintaining the platform: the admins and developers.

Gridmate: A Cheat Code in Making Your Salesforce Org AI-Ready
If you’ve cleaned your data but haven’t operationalized how it stays clean, you’re still at risk.
Gridmate gives you ease of use and visibility tools to identify and fix problems.
MB&A gives you the process architecture to prevent them and become predictive.
Together, they form the foundation for AI-ready, audit-ready, confidence-inspiring Salesforce orgs.

MB&A and GridMate Announce Exclusive Public Sector Partnership to Boost Salesforce Efficiency for Government Agencies
This partnership accelerates digital transformation for federal, state, and local agencies, delivering productivity gains and maximizing Salesforce investments.
Partners






Customers
You are known by the company you keep. In the case of MB&A our customers have included some of the most complex organizations in the world. One of the things that got us into Salesforce in the first place was the desire to make our technology available to smaller organizations, schools, and non-profits. We love projects of all sizes and varying complexities…as long as they deliver outcomes!
Careers
We aren’t your everyday company and we aren’t looking for average employees. We want rockstars and we treat our our employees like the rockstars they are. Do you know Salesforce inside and out and want to be a part of a team implementing and building products on the Salesforce AppExchange? Check us out.
Contracting Information
Company Information
Legal Name: Millsapps Ballinger & Associates Inc.
UEI: UJZ3L7C8MMU8
CAGE Code: 6F8T9
Classifications: U.S. Owned Business / Small Business
Contract Vehicles

GSA MAS (GS-35F-0220Y)
511210 – Software Licenses
54151HEAL – Health IT Services
514151S – IT Professional Services
SeaPort NXG
Subcontract Vehicles
- DHS First Source II
- NITAAC CIO-CS
- NASA SEWP V / IV
- OMNIA Partners
- NASPO ValuePoint
- Illinois Public Higher Education Cooperative (IPHEC)
- Oklahoma DIR Contract # SW1056A
- Texas DIR-TSO-4288
- Educational Software Solutions and Services