Salesforce
As an ISV partner, ISVForce Partner and a Registered Salesforce Consulting Services partner. We really, really know how to build on the Salesforce platform and deliver enterprise class solutions.
Of course today’s AppExchange products and Salesforce solutions are more connected than ever before. So we know a few things about key Salesforce adjacent technologies too!
Product Development
We are primarily focused on product development and the go to market activities supporting taking Salesforce products to market.
We know what it takes because we’ve been there and done it. We can help your organization get from idea, to AppExchange, to market.
Developer with a great Salesforce product idea? Pitch us! We are always looking for the next great idea.
Services & Delivery
Our services are focused on helping our customers get the most from our products. However, we occasionally find ourselves helping our customers solve problems that are bigger than just our products.
We take a focused approach to breaking down organizational pain points into chunks and so that you can get to a minimum viable product (MVP) fast. delivering solutions that solve the real business problem fast.
Performance Management
We have always been focused on outcomes. To get there we help you gather better information, develop better metrics and develop analytic components that power your organization to higher levels of performance.
At the end of the day our flexible data collection product ExAM was designed with outcomes in mind.
Our services team can help you tie measurement to outcomes and then gather the data to ensure you can make better decisions.
What We Offer




Better Data, Better Cloud
ExAM is our flagship Salesforce AppExchange product. It helps some of the world’s largest and most complex organizations gather and make sense of the data they need to make better decisions and run their business.
From helping the Department of Veterans Affairs better understand everything from application portfolios to feedback on change initiatives, to helping more than 250 public housing authorities support inspection requirements to the dozens of hospitals creating safer facilities every day with ExAM plus our ExAM4Inspections mobile applications our products are changing the way organizations gather, evaluate and support their business processes.
Our flagship ExAM product is helping businesses collect, manage and utilize data more effectively. As time has gone on we have added additional products to the ExAM family in order to help our customers get even more value. These include:
- ExAM4Inspections – our Salesforce connected Salesforce app helps you gather information for compliance, effectively support work in the field and manage work orders.
- ExAM4Assets – helping our customers manage inventory and asset management so they can focus on the task at hand.
- ExAM4Training – helping our customers train, track and schedule work effectively on the basis of what their stakeholders knowledge, availability and location.
Our Work
ExAM Product Line
MB&A built the Extensible Assessment Manager (ExAM) as a ground breaking data collection and evaluation application that helps Salesforce users better understand their portfolios.
Our Assess Anything™ technology makes a portfolio out of any collection of Salesforce records including all standard and custom objects. Once you have established this context ExAM helps you collect data, analyze, score and manage that information over time to support business processes and support decision making.
Over the years we have established several core use cases around data collection and business process execution in the field (Field Services), data collection in the context of compliance (inspections), and data collection and evaluation in the context of customers and organizational stakeholders.
These use cases help our customers get to value quicker and take advantage of our extensive experience in these areas.
Product & Custom App Development
Our team’s extensive experience in building and delivering our products can be leveraged in support of your requirements. Our team’s agile approach to custom app and product development means you get to value quickly and helps you remove the learning curve when it comes to Salesforce app and product development.
Have a need for an app that requires heavy data collection? ExAM can help. Leveraging our ExAM app to help you handle the data collection requirements of your to be application can save hundreds of hours of development time during go to market and thousands of hours in maintenance over time.
At the end of the day almost everything you do in Salesforce involves data collection of some form or fashion. Our expertise can help you avoid the potholes on the path to the finish line.
Salesforce Center of Excellence & Consulting Services
Large Salesforce orgs can be tremendously challenging to run and are prone to becoming victims of their own success. Our team has helped run some of the world’s largest and most complex including the Department of Veterans Affairs Digital Transformation Center with more than 30,000 end users and dozens of unique applications.
As utilization of Salesforce grows within an organization and takes on more challenges governance, competing agendas and technical complexity can begin to overwhelm the teams supporting those efforts. Our real world experience can help you avoid these pitfalls and put you on the path to success.
A COE is also almost always a place where there is an extensive need for reusable data collection components, customer feedback, case close surveys and other key components that ExAM can provide to organizations contemplating a COE. Let us help you navigate the path to a better Salesforce Center of Excellence today.

Maximize Your Investment
We build great products, great partnerships and great outcomes. We can help you you get to the finish line because we’ve already run the race a few times. Not sure what to do next? We can take you from idea to outcomes.




Frequently Asked Questions
Want to know more about MB&A? Here a few things people typically ask us. Have more questions? Get in touch.
What kind of clients do we work with?
How do you approach projects?
- We have developed successful patterns for doing implementations like our Six Week Cloud Transformation package.
- We know when to configure and when to build. More importantly we know how to deliver both.
- We have great people that know your business and care about your success.
Who are your partners?
MB&A has great partnerships that help our clients get where they want to go faster. As an ISV Partner with Salesforce who has an app in the AppExchange with thousands of users we know how to build real solutions for the enterprise. We have partnerships with key cloud companies like Google, Twillio, AWS and Docusign and more. Basically we find great technologies and help our customers get the most out of them.