Turning Snowstorms into Success Stories
A few years ago, a disaster nearly buried a state capital in more than just snow. A high-profile political VIP reportedly got stranded during a surprise snowstorm, and the city’s emergency response—and its mayor—faced intense public scrutiny. Roads were impassable, key government buildings shut down, and city operations ground to a halt. In the aftermath, one thing became clear: this couldn’t happen again. Not under this administration.
Fast forward to a few winters later. With snow season looming once again, a forward-thinking Salesforce Administrator saw an opportunity—not just to fix the problem, but to future-proof the city’s response. Leveraging ExAM by MB&A, they designed and deployed a custom-built snow response tracker that became the backbone of the city’s winter readiness.
This wasn’t just about tracking snowplows. It was about ensuring continuity of government, keeping facilities accessible, and protecting public safety. As a secondary value add it also assisted in holding contractors accountable a normally very manual process is now leveraging technology to implement real time status, completion updates and QA. The tool allowed the emergency team to monitor snow removal in real time, coordinate in-person inspections, and verify that sidewalks, driveways, and critical infrastructure were clear—all from a centralized dashboard.
The result? Roads stayed open. The government stayed functional. And for the first time in recent memory, the emergency response team slept in their own beds during a major snow event.
In the end, it wasn’t just a Salesforce tool. It was a demonstration of what happens when local innovation meets real-world challenges head-on. They took a platform and technology that they already had and through low code/no code configuration used it to solve one problem…and another…and another and as of now, they have solved over 60 unique use cases. And it proved that sometimes, the quietest heroes—the ones behind the keyboards—can have the biggest impact.
Preventing Hospital Infections with Data
The VA Uses Digital Monitoring to Improve Patient Safety. The medical field faces major healthcare challenges due to hospital-acquired infections which include CLABSI, CAUTI and VAE. The VA leads the way in using data-based methods to stop these infections while using digital resources for better patient safety and operational excellence.
Medical Center Operations Transformed Through LC/NC
Across more than 1,200 VA healthcare facilities, environmental management and quality assurance processes were historically paper-based, labor-intensive, and inconsistent. Staff would conduct critical inspections using clipboards and checklists, manually enter data into spreadsheets, and struggle to generate meaningful reports or identify trends.
Catch MB&A at Dreamforce 2025
At MB&A, we don’t just build technology—we build solutions that transform mission outcomes. This October, we’re heading to Dreamforce 2025 to showcase how government agencies and public sector partners are delivering faster, smarter, and more impactful results with ExAM and the Salesforce Platform.
